I specialize in helping orgs deliver powerful, on-brand messaging that doesn’t just connect—it drives action. By creating targeted, high-value- content, I help fill your pipeline and grow revenue while showcasing thought leadership that positions your brand as the go-to resource. My approach is all about addressing those key pain points that keep your prospects up at night, delivering insights that are as impactful as they are relevant.
As a seasoned content marketer, I set and lead the execution of content marketing strategies across diverse campaigns, integrating effective SEO and digital best practices.
I'm an innate leader and skilled people manager, with communication being my number one skill. I leverage my 15 years of experience to power up marketing outcomes.
What I do best
Strategic content leadership
From blog posts to thought leadership and videos to website copy, I specialize in creating engaging and relevant content tailored to your org's specific audience, needs, and pipeline goals.
I specialize in developing and executing comprehensive content strategies that drive brand awareness, customer engagement, and business growth. My experience in leading content teams at companies like RingCentral and Celigo has helped me refine the ability to shape and maintain a consistent content engine while aligning content initiatives with overarching business goals.
Brand development & messaging
I specialize in creating distinctive brand voices that not only reflect a company's values but also connect deeply with its audience. By refining messaging and telling compelling stories, I help brands build lasting relationships with their customers, ensuring that messages reach — and stick — with the intended audience over time.
Team building & mentorship
I build and grow high-performing content teams, where collaboration and communication are key to success. By mentoring content creators and fostering a supportive, "think big" environment, I help teams consistently produce work that exceeds stakeholders' needs and resonates with audiences. I aim to be the team everyone wants to work with or for.
Featured work
Testimonials
Cheryl Gipson, Manager Technical Product Marketing, Celigo
"I wasn’t surprised then In July 2024 when Leah was recognized by Celigo's CMO as 'Marketing Achiever of the Quarter' for her contributions to Celigo’s website redevelopment.
Leah’s leadership demonstrated not only strategic vision but the ability to execute a plan with a holistic and empathetic approach to teamwork. Her direct reports valued her guidance, as she fostered a collaborative environment while empowering her team to deliver their best work.
Leah brings both creativity and thoughtful leadership to the table and is a valuable asset to any organization."
Ellie Allen-Bathe, Content Marketing Specialist, Celigo
“I have had the pleasure of reporting to Leah for the last year. She is an excellent leader and helped guide our team as we built Celigo's content strategy from the ground up. Not only is her approach to content strategic and modern, it's also based on key data. This makes the content she creates relevant to its target audience, as well as engaging.
On top of her excellent leadership, strategy, and writing skills, Leah is also a great manager. She has been a kind and empathetic leader, and also someone who has pushed me to be my best. Any team would be lucky to have her.”
Andy Cheng, Content Marketing Manager, RingCentral
“Words can’t express how impactful working with Leah has been for the past three years. Her leadership on countless key projects—driving strategy, direction, and execution—allowed our team to really innovate with our content and drive conversions across the board. From eBooks to white papers to campaigns, Leah’s work really put our team on the map.
But she’s more than just an executor. Her compassion and guidance as a manager really shined through—especially when she led the team through several big pivots across the org. She knew exactly when to step in and provide direction or give her team autonomy when needed.”
Let's connect
I'm Leah, a master communicator, ENFJ, and people-person with expertise in marketing and content. I have 15+ years of professional marketing/content creation/strategy/editorial experience.
When I'm not in front of a screen I teach early morning fitness classes or work with my rescue dog, Banjo.
Interested in collaborating on content? Feel free to reach out to discuss how we can work together to elevate your brand or drive revenue through captivating and effective content.
Email me at Leah.Westfall@gmail.com
or connect on LinkedIn.
Let's create something amazing together.